GoldFord

American singer-songwriter based in Los Angeles, GoldFord creates a musical world where contemporary pop and soul blend with intimate songwriting focused on voice and lyrics. Carried by direct melodies and a warm vocal timbre, his songs address vulnerability, mental health and relationships, with particular attention to resilience and well-being. GoldFord’s career was initially shaped by sync licensing: several of his tracks have been featured in TV series and ad campaigns, notably Grey’s Anatomy and Station 19, as well as in commercials for Coca‑Cola and Jeep and during Super Bowl LVII. His song “Orange Blossoms” has become a milestone in his catalog and has brought him closer to artists such as Sam Smith, SZA, Noah Kahan and James Blake, who have supported his work and invited him to perform, Noah Kahan for example inviting him to his Out of The Blue festival. Invited by Bernice King to perform at the Dr King Awards in Atlanta, GoldFord also embeds his artistic practice in advocacy for mental health and mindfulness, collaborating with organizations like Whole School Mindfulness and Give to Give. Alternating between studio work and regular tours across North America and then Europe, GoldFord’s live shows favor stripped-back arrangements that highlight songwriting and performance.