JADE

Born in South Shields in the North East of England, JADE first rose to prominence as part of the British pop group Little Mix, formed in 2011 following the TV show The X Factor UK. With Little Mix, Jade Thirlwall embarked on international tours and recorded several studio albums, including DNA (2012) and Confetti (2020), refining a sound that blends pop, R&B and dance influences. Alongside the group, JADE developed her songwriting and studio collaborations with various pop and electronic producers between London and Los Angeles, gradually shaping a solo project focused on a club aesthetic and contemporary R&B sensibilities. After Little Mix went on hiatus in 2022, JADE turned her attention to a career under her own name, as JADE, creating music that combines direct pop melodies, dancefloor‑oriented rhythms and nods to British club culture. This new phase has taken her to more intimate stages, pop festivals and TV shows in the UK and across Europe, where JADE is establishing a visual and sonic world distinct from her original group while remaining clearly rooted in the English mainstream pop tradition.