Latto

Born in Columbus, Ohio and connected to the Atlanta scene, where she grew up in Riverdale, Georgia, Latto first drew attention under the name Miss Mulatto by winning the first season of The Rap Game in 2016. She then developed an independent career before establishing herself in Southern rap with a style located between trap, southern hip-hop, and pop rap, propelled by a direct diction, highly structured hooks, and production often built for both club and radio. After several early projects, including the Big Latto EP in 2019, Latto broadened her audience with "Bitch from da Souf," then signed with RCA and released her first album Queen of da Souf in 2020. In 2021, she dropped her former stage name to become Latto, a transition that accompanies a new phase of her career. The single "Big Energy" later opens the album 777 in 2022, where her writing alternates between frontal rap tracks and more melodic songs. Latto has collaborated across American hip-hop, notably with Gucci Mane, 21 Savage, Cardi B, or Mariah Carey, and also appears on Jung Kook's "Seven" in 2023. Her third album, Sugar Honey Iced Tea, released in 2024, extends this formula of Southern rap, pop hooks, and assertive attitude, as Latto continues to tour, festival circuits, and mainstream stages.