Son of Son

Emerging in the electronic sphere in the mid-2020s, Son of Son has developed a project rooted in melodic techno, combining club pulse, taut melodic lines, operatic references and the use of rare or deliberately off-kilter voices. Also associated with the name The Great Blondino, Son of Son first attracted attention through the online circulation of tracks and clips that were widely sought after on social platforms, before becoming more clearly established within the electronic label landscape. In 2024 Son of Son is notably linked with Afterlife and Siamese, two important outfits for expansive, atmospheric melodic techno built around progression. Son of Son works in a format that remains danceable while shifting the genre’s codes toward something more theatrical, giving a prominent place to vocal textures and contrasts. This still-recent trajectory is also extended through collaborations with fashion brands, at the intersection of club culture, digital circulation and visual identity.