Loi

Born Leonie Greiner in Mannheim, Loi has developed a German pop project centered on direct songwriting, clear melodies and a vocal style close to contemporary international pop. Her path began early, first in a school contest in Baden-Württemberg and later on television with her participation in The Voice Kids in 2017, where she reached the final. During high school, Loi posted covers and original songs on TikTok, accompanying her move into professional activity and leading to a distribution deal with Warner Music Central Europe in 2021. That same year she released I Follow, used on the soundtrack of the film Ostwind – Der große Orkan, and followed up with singles such as Melody, Pick Up! and Bad Idea. Her repertoire is melodic pop with understated arrangements, ranging from intimate tracks to more rhythmic numbers, and deals with themes of relationships, doubt and self‑building. After Gold in 2022 and Am I Enough in 2023, Loi continued this trajectory with the album Left in Your Love, released in 2025, which marks a more developed stage in her writing and production approach.