LATIN MAFIA

Originally from Monterrey, LATIN MAFIA brings together the Rosa brothers, with Milton and Emilio on vocals and Mike on production, in a lineup that has developed since 2021. The Mexican trio first drew attention online before quickly widening its audience with tracks like «Más Humano» and «Julieta», then following with increasingly visible live shows in Mexico and Latin America. LATIN MAFIA's music blends reggaeton, latin trap, pop, R&B and house touches in a flexible format, centered on sung melodies, urban rhythms and an approach that moves between introspective tracks, direct choruses and more atmospheric productions. This hybridization solidified over independent singles published, before the group signed with Rimas Entertainment in 2024. In the same year, LATIN MAFIA played at several major festivals, including Coachella, Estéreo Picnic, Lollapalooza Argentina, Lollapalooza Chile and Tecate Pa’l Norte, a milestone that accompanied its scale-up. Their debut album, Todos los días todo el día, released in 2024 and extends this aesthetic at the border of alternative pop and contemporary Latin music, with a sound that is both punchy, melodic and dynamic.