Jimothy Lacoste

From London, United Kingdom, Jimothy Lacoste emerged in the late 2010s with online-released tracks that spread quickly — notably “Future Bae” in 2017, followed by “Fashion” and “Subway System” — establishing a distinctive identity on the border of rap, synth-pop and performance. Jimothy Lacoste employs a kind of spoken rap that is very straight, almost monotone, set over minimalist instrumentals, with simple choruses, cold synths and a dry humor that subverts the codes of British rap as well as viral pop. His lyrics attend to ordinary gestures, clothing, the city and movement, in a deliberately off-kilter aesthetic where the visual component matters as much as the song. His trajectory unfolds between internet culture, videos with an ironic, close-up intimacy and alternative rap or pop stages, while keeping a singles-focused format and a concise, repetitive and direct writing style that binds together absurdity, everyday observation and a keen sense of staging.