Loreen: « The Wildfire Tour »

Loreen brings The Wildfire Tour to O2 Academy Brixton, London, on 26 September 2026. Born in Stockholm to a Moroccan Amazigh family and raised in Västerås, she has traced her own path between electronic pop, R&B shades and a stripped-back stage language. After an early spotlight in Idol 2004 and a period working behind the scenes, she returned with My Heart Is Refusing Me at Melodifestivalen 2011, then broke out with Euphoria in 2012, winning Eurovision for Sweden. In 2023 she repeated the story with Tattoo, confirming a writing style built on gradual climbs, clear melodies and careful scenography.

On stage, Loreen shapes her set around texture and intensity: synth-driven beats, immersive lights, choreography and a voice pushed right up front. The show slides from dance pulses to slower, more organic moments, drawing on the albums Heal and Ride alongside her Eurovision tracks. The Wildfire Tour plays with that contrast, letting the songs rise and breathe rather than rush, with attention to movement and a clean, precise aesthetic tailored for live.